As a personal project I explored rebranding PAWS NY, an organization I've been volunteering with weekly since April 2017.
PAWS NY Mission:
The mission of PAWS NY is to help New York City’s most vulnerable residents remain with their pets by delivering critical programs and services through a community of partners and volunteers. Our programs help keep pets in their homes while protecting and promoting the human-animal bond that is so physically and psychologically valuable to our clients. Thus, our motto: helping people by helping pets.
Side-by-side comparison of the old webpage and branding to the updated look & feel.