As a personal project I explored rebranding PAWS NY, an organization I've been volunteering with weekly since April 2017.

PAWS NY Mission:
The mission of PAWS NY is to help New York City’s most vulnerable residents remain with their pets by delivering critical programs and services through a community of partners and volunteers. Our programs help keep pets in their homes while protecting and promoting the human-animal bond that is so physically and psychologically valuable to our clients.  Thus, our motto: helping people by helping pets.

Original logo

New primary and horizontal logos

Secondary logo + color options

Icon and color options

Side-by-side comparison of the old webpage and branding to the updated look & feel.

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